Integrated marketing strategy Essay Example | Topics and Well Written Essays - 1250 words

Integrated marketing strategy - Essay Exampleecognize the proper media option in tattle to communication objectives in order to facilitate customers with the actual information regarding the products and services (Percy, 2008) Contextually, the competitive market of automobile industry reveals that companies are currently facing diverse problems while slinging new products in the market. In relation to this aspect Zamada Motor Company from Japan should consider certain strategies prior to the final launch of its products in Eastern region of Canada in relation to IMC. It is in this setting that adequate significance towards the IMC approach shall enable Zamada in obtaining greater competitive advantages when introducing its 2.2 warning car in Eastern Canada over its major rivals including Mini, Fiat, Ford and Toyota among others. With the intention to gain competitive advantages and better return from its diversity planning, i.e. the launch of 2.2 model car, Zamada has been targ eting customers time-worn between 22 years to 34 years, irrespective of their gender based classification. However, for female customers, the age bar has been relaxed upto 45 years. Hence, it can be affirmed that Zamada has been earlier targeting towards the female group of customers belonging to the age group of 22 years to 45 years in order to gain competitive advantages over the uncommitted substitutes. Hereby, the sole intention of this particular marketing approach should be augmenting customer awareness regarding the brand and subsequently, increase their preferences towards Zamada through effective IMC strategies. It is worth mentioning in this context that IMC is a multidimensional approach which functions on the basis of various channels, such as direct selling, audio-visual communication channels, personal selling, and existence relations among others. However, careing the objectives of Zamada in unveiling a new car model as well as its targeted market segment, the c hannels that can be beneficial for its IMC program are advertizing, public relation and interactive marketing (RD Marketing, 2011). With the help of the selected communication channels, Zamada shall be able to develop adequate awareness among the potential customers. Stating precisely, advertising through print, audio and audio-visual media is considered to reenforcement better accessibility to the potential customers in the modern day context which certainly increases the chances of generating increasing sales through effective brand awareness. Similarly, effective concern towards public relation has often been regarded to be virtuous in yielding satisfactory customer loyalty towards the brand developing effective customer relationship. Nevertheless, interactive marketing assists in obtaining an in-depth understanding of the requirements and perceptions of the customers which further assists in